Prof. REIDY HERRERA -UDO
Dpto. Socio-Humanístico / Sección de Inglés
READING # 1 / UNIT: 1 -
Dpto. Socio-Humanístico / Sección de Inglés
READING # 1 / UNIT: 1 -
 |
| Marketing Concepts |
In
the past, the concept of marketing emphasized
sales.
The producer or manufacturer made a product he wanted to sell.
Marketing was the task of figuring
out
how
to sell the product. Basically,
selling the product would be accomplished by sales promotion, which
included advertising and personal selling. In addition to sales
promotion, marketing also involved the physical distribution of the
product to the place where it was actually sold. Distribution
consisted
of transportation, storage, and related services such as financing,
standardization and granding, and the related risk.
The
modern marketing concept encompasses
all of the activities mentioned, but it is based on a different set
of principles. It subscribes to the notion that production can be
economically justified only by consumption. In
other words,
goods should be produced only if they can be sold.
Therefore, the producer should consider who is going to buy the
product or what the market for the product is before production
begins. This is very different from making a product and thinking
about how to sell it.
Marketing
now involves first deciding what the customer wants, and designing
and producing a product that satisfies these wants at a profit to the
company. Instead
of concentrating solely on production, the company must consider the
desires of consumer, and this is much more difficult since
it
involves human behavior. Production, on
the other
hand,
is
mostly an engineering problem. Thus,
demand
and market forces are still an important aspect of modern marketing,
but they are considered prior to the production process.Reading
activities:
1.-
Make skimming, then
look for details such as unknown words, difficult sentence stucture
and so on.
2.-
Try to think about the Author's purpose
in the text.
3.-
Ask yourself some questions related to the topic.
4.-
Answer them.
5.-
Rewrite from the text those words that you think are important in
meaning.
6.-
Give a comment about those terms. (if necessary give an example)
7.-
try to explain in your own words, what the author tried to say to
his readers.
8.-
Go to the following links
to
support your homework:
- https://www.totaltutoringservices.com/reading-tutoring.html
- http://downloads.bbc.co.uk/skillswise/english/en05skim/quiz/en05skim-e3-quiz.pdf
